ALWAYS HIT YOUR TARGET

NEVER MISS A TARGET—And How to Set Goals You WILL Achieve

By Don’t Burn Any More Money on Marketing (DBAMMOM)

Every business owner starts the year with high hopes. You set ambitious sales goals, plan to increase revenue, and maybe even dream about hitting that big milestone—six figures, seven figures, or beyond.

But then reality kicks in.

🚨 You miss your targets.
🚨 You fall behind on revenue.
🚨 You feel stuck, frustrated, and overwhelmed.

And guess what? It’s not your fault.

The truth is, most business targets are set up to fail. In this blog, we’ll break down:
✅ The top 5 reasons business owners fail to hit their targets.
✅ How to set a realistic, achievable sales or net margin target.
✅ The exact steps to ensure you actually reach your goal.

The Top 5 Reasons Business Owners Don’t Hit Their Targets

1. Their Targets Are Based on Hope—Not Data

Many business owners set targets by saying, “I want to make £500,000 this year” or “I want to 10X my revenue.” But where do these numbers come from?

Targets should be based on actual data, not wishful thinking. If you’re making £100,000 per year, a realistic target might be £150,000 to £200,000—not £1 million overnight.

🚀 The Fix: Set targets based on your past performance, market trends, and realistic growth rates.

2. They Have No Clear Plan to Get There

Saying you want to hit £500,000 is not a plan.

You need to break it down:
💰 How much revenue per month?
📆 How many sales per week?
📊 How many leads per day?

If you don’t know the numbers behind your target, you’re flying blind.

🚀 The Fix: Reverse-engineer your goal into weekly and daily actions you can track.

3. They Lack a Fully Automated Sales & Marketing System

If your business relies on YOU for everything, you will hit a ceiling.

Most businesses fail to hit targets because they don’t have a system that:
✔️ Generates leads on autopilot.
✔️ Converts leads into paying customers consistently.
✔️ Automates follow-ups, reminders, and re-engagements.

Without 24/7/365 marketing, sales, and communication automation, your growth is limited by your time and energy.

🚀 The Fix: You need a full-scale, all-encompassing automated system that runs your marketing and sales on autopilot—so when you add fuel (ad spend, traffic, outreach), it scales effortlessly.

4. They Ignore the Numbers That Actually Matter

Most business owners track the wrong things:
🚫 Social media likes don’t matter.
🚫 Website traffic alone doesn’t matter.
🚫 "Brand awareness" with no sales doesn’t pay the bills.

The only numbers that matter are:
💰 Revenue per month.
📈 Sales conversion rates.
📆 Lead-to-sale time.
💸 Net profit margin.

🚀 The Fix: Track and optimize the numbers that actually impact your bottom line.

5. They Set Goals Without Accountability or Adjustments

Most business owners set a target, then forget about it until it’s too late.

🚫 No regular check-ins.
🚫 No adjustments when things go off track.
🚫 No accountability system to stay on course.

🚀 The Fix: Set weekly and monthly check-ins to measure progress and adjust as needed.

How to Set a Target You WILL Hit (Step-by-Step)

Now that we’ve covered the mistakes, here’s exactly how to set a realistic, achievable target—and actually hit it.

Step 1: Start with Your Net Margin Goal

Revenue is meaningless if your margins are too low.

✅ Decide how much profit you want to take home.
✅ Work backward to figure out the revenue needed to hit that margin.
✅ Factor in expenses, taxes, and overheads.

💡 Example:

• You want to take home £100,000 in profit.

• Your net profit margin is 30%.

• That means you need to generate £333,000 in revenue to keep £100,000.

Step 2: Break It Down into Monthly, Weekly & Daily Targets

Now, let’s make that number manageable.

If you need £333,000 per year:
✅ That’s £27,750 per month.
✅ That’s £6,930 per week.
✅ That’s £990 per day (assuming a 7-day week).

Now, you have a clear daily goal.

Step 3: Reverse-Engineer Your Sales Numbers

Ask yourself: How many sales do I need per day/week/month to hit my revenue goal?

💡 Example:

• Your average sale is £500.

• To hit £27,750 per month, you need 55 sales per month.

• That’s 13-14 sales per week.

• That’s 2 sales per day.

🚀 Now, you have an exact sales target.

Step 4: Build a Lead Generation & Sales Pipeline That Works on Autopilot

You need a system that brings in consistent leads, nurtures them, and converts them into paying customers—without you manually chasing every sale. Imagine working out your target and then having an autopilot system that generated the business you wanted!

It’s a reality that we can provide for you

💡 Your system should include:
✅ Automated lead generation (ads, SEO, content, email marketing).
✅ Automated follow-ups (DMs, emails, SMS, voice notes).
✅ Automated appointment setting (calendar scheduling, chatbot integration).
✅ Automated sales nurturing (video sales letters, webinars, free resources).
✅ Automated upsells & customer retention (CRM, post-purchase follow-ups).

🚀 When you add more fuel (money, traffic, outreach), your system ramps up. No bottlenecks. No wasted leads. No sales slipping through the cracks.

Step 5: Track, Measure & Adjust Weekly

Even with the best plan, things change. That’s why you MUST track and adjust.

💡 How to stay on track:
📆 Weekly revenue check-ins.
📊 Track conversion rates (leads to sales).
🔍 Identify bottlenecks & fix them immediately.

The Bottom Line: If You Want to Hit Your Targets, You Need a System That Works

Most business owners set goals they’ll never hit because they:
🚫 Don’t have real numbers.
🚫 Don’t have a clear action plan.
🚫 Don’t have a system that runs on autopilot.

🔥 But you’re different. Now, you know EXACTLY how to set and achieve targets that actually happen.

🚀 Want a proven, automated system that guarantees business growth?

At DBAMMOM, we help small businesses build real growth systems that hit targets every time.

💰 No hype. No false promises. Just real results.

📩 Let’s talk. Book a free call today.