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Don’t Burn Any More Money on Marketing: Vision – Map your growth

July 19, 20246 min read

If you had a superpower as a business owner, what would it be? 

What if you could see and control the future—well, almost. 

Picture having a magical map leading you to untold business treasures. 

Would you want it? 

That’s exactly what we can offer at Don’t Burn Any More Money on Marketing. 

We can map your business’s profit, sales, costs, conversions, leads, social media performance, and every other crucial metric you need to steer your business toward your ultimate vision, giving you 36 months of a clear path to follow to your ultimate goal. 

It will literally be like having a super power.

Imagine Your Business 36 Months from Now

Together we can set out exactly everything that needs to happen over the next 36 months to achieve your goal, in a scientific and specific manner, what would your business look like 36 months from now? 

This isn’t a light question—it's deep commercial existentialism. (sounds pretentious doesn’t it!)

The ideal answer might be: "My business would be an attractive, profitable, growing, systemised, sellable asset that I could sell for the maximum amount of money because it predictably makes great profit and continues to grow due to the excellent products and services we provide, combined with the sales and marketing systems I introduced three years ago."

That is exactly what combining a GROWTH MAP with A FREEDOM ENGINE will do.

The Power of a Detailed Growth Map

At Don’t Burn Any More Money on Marketing, we’ve seen the transformative power of a detailed growth map. This tool reduces stress and anxiety, empowers business owners, aligns your team, and boosts accountability. Most importantly, it increases your chances of becoming financially free through your business.

Don’t Burn Any More Money On Marketing’s GROWTH MAPPER is a dynamic tool that keeps you and your business on target for your ultimate destination: freedom.

Understanding and setting out that goal with precision that every month reports against actual performance keeping your business accountable and focused is what makes the chances of achieving the goal more likely than ever. 

The truth about goals and targets is that the more specific, stable, and clear they are, the easier they are to hit. Higher awareness and accountability dramatically increase your chances of achieving the desired result.

Moving Beyond Dreams to Reality

One of the benefits of creating a very specific and detailed GROWTH MAP for your business and your life is that you spend time thinking about it in greater detail. This isn’t about vague wishes—it's about mapping out real, actionable steps. By moving beyond sunny dreams into the deep, dark waters of reality, we can highlight risks and plan around them. That’s right we look at all the potential bumps, blocks and hand brakes that might slow or stop your journey to success and map considering them.

Working out the details and specifics with a GROWTH MAPPER coach will change your business and your life. Most people don’t take the time to do this and end up achieving something only loosely related to their original target. You can easily, without realising it, pick targets that lead you astray when the journey to the end goal hasn’t been rationalised and detailed with a GROWTH MAP.

Planning for the Future

Imagine planning a vacation. If you say, "I want to go somewhere hot, sunny, with mountains and forests," you could end up in Afghanistan in the middle of a war. While technically hitting your target, it’s obviously not what you meant (unless you are a mercenary). 

Mapping Your Path to Freedom

The GROWTH MAPPING process at Don’t Burn Any More Money on Marketing significantly increases your chances of success and reduces stress and anxiety. Let’s dive into how we help planning your future, remember when we map we also build the assets in our FREEDOM ENGINE to  help stay on the MAP:

Emotional Vision

This is session one of the GROWTH MAP

What does your life and business look like 36 months from now? Picture it vividly. Are you free? What are you doing every day? Are you playing golf, socialising, going on vacations? Detail your life as if it’s happening now. This isn’t a five-minute job—find a quiet place and really think it through.

When we do this we really strive for meaning and clarity, we work out with you what FREEDOM looks like for you at this level.

Rational Planning

Next, work out the finances to fund this life. Calculate the costs of your desired lifestyle down to the smallest detail. What will it cost per month or year? Your business needs to generate enough revenue to cover these costs.

So now we calculate from your vision what will be needed systematically each month to hit your target within 36 months, this is what drives the asset building in FREEDOM ENGINE, the systems, nurture sequences, automations, decks, brand guidelines, guarantees and all the other amazing real life assets that we build in the 90 day sprint program

Preparing Your Business for Sale

Now, plan for a scenario where you sell your business in 36 months. 

Even if you don’t want to sell, this exercise is crucial. It forces you to maximise your business’s value, making it attractive to potential buyers. This process ensures that your business is the best it can be, providing you with the wealth needed to fund your desired lifestyle.

What would a buyer want to buy? A well-oiled, systemised business with assets that drive profitable growth no matter who owns the business. 

This exercise forces urgency and focus as we are operating in a limited time and so have to squeeze all our activity that will get us results within these 36 months.

The Science of Growth Mapping

Final session is about ensuring we are realistic and consider all potential roadblocks and seasonality. No business grows in a linear fashion but knowing when things slow down could be the time when we plan in advance to ramp things up and we intensify the systems and processes to drive higher volume sales and marketing activity.

Growth mapping is a science. It alleviates pressure, reduces stress, and keeps you focused. It’s like a health plan for your business and ensures you Don’t Burn Any More Money on Marketing. 

Instead, together we map out every detail, align your business decisions with your growth map, and drive toward your goal with precision.

Take the time now to envision your life and business 36 months from now. Detail your lifestyle, calculate the costs, and work backward to determine what your business needs to achieve. Consider all seasonality, bumps, roadblocks, don’t think unicorns think mules. Make sure you clearly understand what selling your business for its highest value looks like. Make sure you do this at a value that will fund the rest of your life. the rest of your life with the wealth it generates at the end of 36 months. This detailed planning and growth mapping will lead you to complete and utter freedom.

At Don’t Burn Any More Money on Marketing, we can guide you through this process, ensuring your business reaches its full potential and achieves your ultimate vision.

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